Now You Can Use The Same High-Converting Checkout Pages That Top Marketers Like Frank Kern, Ryan Deiss, And Eben Pagan Are Using In Their Million Dollar Funnels

From: David Hansen
Founder of PayCartPro

Dear Business Owner,

If you have a converting sales funnel, and you’re sending traffic to your sales page to sell your products, I want to personally congratulate you on taking massive action.

Fact is, most people give up before they even see their first conversion online.

And by experience, I can almost certainly tell you that you still have a lot of room to grow your profits (and maybe even easier and faster than you initially thought).

The reason why I say this is because...

If you don’t, you will never know how you could have improved your checkout page to get an optimal conversion rate and hence, you would be missing out on many potential sales.

Here’s the thing...

Research by Business Insider indicates that in 2020 as many as 74% of shopping carts were abandoned.

Business Insider also reports that in 2021, there was over $4 trillion dollars in merchandise just waiting to be recovered in abandoned shopping carts.

Since then the trend has continued to grow. Fortunately, over 64% of lost orders will be recovered by savvy entrepreneurs.

You see...

Let’s say your site brings in $400,000 in 30 days, with only 0.92% of your visitors making a purchase.

If we increased the amount of visitors who purchased to a mere 1.00%, you’d add roughly an extra $34,800 to your revenue every month.

Cumulatively, that’s an extra $417,600 every year.

Let me give another quick example so you understand the power of reducing your cart abandonment rate...

Example 1:

Most people with these stats would scale their campaign, and the method that everyone uses to achieve this goal is to increase the traffic. This is what it might look like...

Of course, if you have a profitable campaign, you can increase your revenue simply by increasing the traffic, right?

That’s common sense.

However, what if you could increase your revenue without increasing the traffic? That’s the good stuff we’re talking about here!

Example 2:

Here’s our regular sales page again...

What happens if we reduce our cart abandonment rate by 50% with PayCartPro’s optimized checkout pages? Let’s see...

This example illustrates that if you reduce your cart abandonment rate, you effectively increase your overall sales page conversion rate and ROI without needing more traffic.

Notice how the traffic stays the same in the last example, yet the revenue has increased by 50%. This is caused by reducing your cart abandonment rate by 50%.

And since your sales page conversion rate is a high-impact leverage point (a small hinge that swings a huge door)...

When you try a checkout template that outperforms your current checkout page, you will instantly see a boost in your sales page conversion rate.

That’s because you’re recovering all those customers that normally would have been lost and abandoned. Which means more sales, and more profits being sent to your bank account.

And this conversion rate improvement will create geometric growth in your business, especially when you also start scaling the traffic, start including multiple 1-click upsells in your funnel, start making back-end sales with optimized checkout pages, start testing advanced offer types as additional conversion boosters, and so on.

Let’s look at another quick example...

If you're currently making $15,000/month in online revenue and could turn just 25% of those abandoned orders into sales, you’d make an extra $45,000 each year.

Now, before we get to the details on how you make this happen in your online business, let me tell you about...

In the early days, a promotion would usually just be a simple sales letter packed into a basic envelope with a coupon-sized order form. It looked very much like a basic typewritten letter from one friend to another.

These are the kinds of letters that were sent out by Robert Collier and the early giants of direct mail.

As the art evolved, marketers began to test different envelope sizes and teaser copy (copy on the outside of the envelope that attempts to entice the prospect into opening it).

As times progressed, other formats were introduced. For example, when Jim Rutz and Ed Elliot accidentally discovered the magalog – it produced a huge shift in response rates. That’s because it looked less like an advertising promotion and more like something of actual value (in this case, a magazine).

Fact is, these magalogs have become the dominant direct mail format over the years.

Other examples are bookalogs, slim jims, and tabloids.

These formats have often outperformed the simple direct mail envelope – but not always. It depends on the product, the list, the ROI (revenue on investment) and other factors.

Okay, onward!

No matter what the format, once a promotion is printed and mailed out, its level of success is measured. Remember, that’s what distinguishes direct response from other forms of marketing.

Everything is scientifically tested and tracked.

The success of a promotion depends on the goals set forth by the marketer.

For example, some promotions are designed to make a profit. If you’re mailing a direct mail promotion to your existing customers for a back-end product, you’re going to judge purely by your ROI – the cost measured against the total amount of money received.

The higher the ROI, the better.

However there are certain times when a lower ROI is better! Yes, it’s true. For example, many newsletter promotions are NOT designed to make a profit. After all, how much profit is a company really going to make on a $39 newsletter when it’s sending millions of big, expensive pieces of direct mail out every week?

Not much. But that’s not the point.

The goal of these promotions is to bring in as many new customers as possible while breaking even – or even losing a little bit of money. They do this because these customers have proven to buy other products and generate much more profit for the company in the long run.

When a sales page has proven successful by whatever criteria you’ve set, it’s called the “control.” That means that it’s the standard – and it’s what you send traffic to until it ceases to be successful, or you find something that works better.

You see, once you’ve got a control in place, your job is to beat it. You test other promotions against it and then track the results. This is the path of systematic, incremental improvement that’s at the very heart of direct response marketing. It’s why you’ll often hear writers say, “I beat the control!”

That’s what happens when their test copy outperforms the current control for the client.

For example, say that the client has a sales funnel that’s getting a 1% response on the front-end sales letter.

Then the client decides to hire me to come in as a consultant to optimize his funnel with some state-of-the-art tactics.

Reluctantly, I agree. I then decide to do some split testing on the client’s checkout page, hoping that my optimization efforts will get the client a higher overall sales page conversion rate and increase his ROI.

After testing a few of the proven PayCartPro templates, I find a variation that I recommend the client to roll out with. So the client deploys his new, optimized checkout page in his funnel and it increases his overall front-end sales page conversion rate by 70%.

Now my sales funnel has become the control.

And because the client can successfully get more new customers and sell more products on the back-end, his business effectively doubles.

But wait, that’s not the end of the story. Not by a long shot! Let’s say that you also want to reduce your cart abandonment rate.

What do you do? Where do you start?

Don’t reinvent the wheel. Only use scientifically proven templates and designs. By using PayCartPro’s checkout pages in your funnel, you greatly increase your chances of outperforming your competition that uses the same un-optimized checkout pages that everybody else is using.

We only use proven checkout pages that top marketers use in their own funnels (and we’re adding new templates all the time). These are the same people that spend millions of dollars every year on traffic and testing. Some of them even spend that much each month.

So you can be sure that every variable on the checkout page is tested and proven to increase conversions. And that’s why these templates have a high probability to beat your control and increase your sales right out of the box.

By now, you should know that a well-executed checkout process can significantly boost your sales – turning shoppers into buyers and stopping them from abandoning their shopping carts.

After all, you’ve spent time, money and effort creating your sales page. Your landing page is engaging, your copy is sizzling, and your product photos are spot on. And you have a steady stream of traffic coming to your site – yet are you really sure you’re not leaving money on the table as we speak?

If not, it might be time to optimize your checkout page with PayCartPro.